In the Fall of 2015, an opportunity arose and found Jon, Justin and myself (J3) contemplating the purchase of Bud Lilly’s Trout Shop. Truth be told, this scared the shit out of all three of us and I’d be lying if I said I never lost any sleep over this decision. Booze will help one manage crazy periods in life and as long as it doesn’t become a crutch and throw a wrench into the process, there’s nothing like bourbon to help solve a problem or two. Life was going to change as we knew it, that is of course if we pulled the trigger and made the jump to the Premiere League of the fly fishing world. Owning and operating a fly shop is something Jon and I never thought we’d venture into; we enjoyed the nomadic lifestyle of guiding year around with enough time off for hunting, fishing, traveling and family. Justin however, had been running his fly shop (West Yellowstone Fly Shop) here in town for about ten years; splitting his time between Argentina and West Yellowstone taking the girls along with him for the ride. Guides are notoriously independent folks who have a hard time committing to just about everything except the guide season and their precious time away from guiding. How are the three of us supposed to pull this off? While communication and accountability are the key points, we are not completely sure just yet what lies ahead. We’ve almost made it through our first season, are paying the bills and have come up for air. Think of it like a tarpon, when it comes up for a gulp and then gives the angler another run for their money. We are in planning mode for 2018 and beyond and this time of our lives is exciting to say the least.
We pulled the trigger and bought Bud Lilly’s Trout Shop, closing on the business November 30th, 2016. At some point over the Winter of 2015-16 we made the decision to change the name of the most iconic fly shop in the Rocky Mountain West. Mind you, this was no easy task and we’ve taken a fair amount of grief over it. The shop had gone through three different owners when we came along. Bud hadn’t owned the place since the mid 80’s, after buying it back from the two fishing guides he’d sold it to in 1982, then selling it to Jim and Ann Criner. Dick and Barb were next and along came J3 last fall. To us, this hadn’t been Bud Lilly’s Trout Shop since the day he sold the place and moved back to Three Forks. Bud was a legend and touched thousands of lives from the roughly 30 years he owned the place. Even after he sold his fly shop, Bud continued to educate anglers from all walks of life; he was a huge supporter of Veterans and teaching anglers was just one of his many passions. Conservation was a close second and he was known as a “Trout’s Best Friend” for good reason. The history surrounding Bud Lilly’s is storied to say the least. Most of the well known names in western fly fishing got their start while working for Bud Lilly on this very corner. We were fortunate to spend time with Bud last December at his place in Three Forks. Those four hours are something I’ll never forget, the same goes for Jon and Justin. Bud didn’t beat around the bush and asked us what the name of the shop would before anyone could get comfortable. He was sitting in a easy chair in the corner of the old hotel, donning sunglasses and long white goat tee when he asked the question, “so, what are you gonna run it as, what are you gonna call it?”. I stumbled on my words for a moment, uneasy with telling the man that we had a different name in mind, but quickly came to my senses and told Bud that we were changing the name to Big Sky Anglers. He sat there for a moment, rocking back and forth, then said “good, you call me with anything you need and I’ll do everything I can to help you boys out. The name of the game is relationships and if you build them, you will succeed.” He also mentioned that it was “about damn time my name came off the side of that building”. The name change always felt right with us, but having Bud’s blessing made it even better. Bud passed away on January 6, 2017. That morning, Bob Jacklin called me at the shop and gave me the sad news. Bud’s wife, Esther, had mentioned to Bob to make sure that he called the three of us regarding Bud’s passing. There I sat, in Bud’s old fly shop, chill after chill running down my spine as I thought about all the history between these walls; most of which I’m not even aware of. I’m not sure how long I sat there, but I do remember the phone ringing several times and I never once got up to answer it; lost in thoughts and not really wanting to discuss much with anyone. Later that day, Bob called and invited me down to his shop for tea. We discussed many things, but Bud’s life was the main topic. Bob told me story after story and I wished I could’ve recorded it all.
We’ve got plans to honor Bud here in the shop, while we aren’t exactly sure how, it will happen sooner than later. Mostly, we will honor him in the way we treat others; with respect, in hopes that we build a business similar to that of the late Bud Lilly.
Big Sky Anglers was created in the Fall of 2004 after I got my outfitter’s license in Helena. I had a name, but no logo or web site to market my new business. Kielly Yates, a long time friend and graphic designer, saw my passion for the business and made it his MO to help me out. The trout above is what he came up with, but originally, instead of the Sphinx Mountain inside the trout, he had the Teton Range. Look above at the photo and you’ll see Sphinx Mountain and the Helmet, the two most prominent peaks in the Madison Valley, inside the body of the trout along with the stars above the mountains. When Justin, Jonathan and myself became partners, Kielly made another change to the logo incorporating Orion’s Belt into the scenery(it’s in the tail). STARS ALL ALIGNING This constellation can be seen from both North and South America at the same time; down south, they call the Tres Marias. With all of us splitting time between these two continents and the fact that there’s three of us, Orion’s Belt was very fitting. Over the years, I’ve had folks get confused and ask me if the business is in Big Sky, Montana. The term Big Sky Country is a nick name given to Montana years ago and back in 2004 I thought it was fitting to name the business with this in mind. Whether you’re fishing in Idaho, Wyoming, Montana, South America or even the wide open salt flats, the sky always seems endless. Jon, Justin and myself have been guiding and fishing throughout the entire Western United States for over 25 years. We all have deep ties to the mountains, rivers, lakes throughout the world, but we call West Yellowstone home.